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Humantra redefines daily hydration with its premium electrolyte and vitamin blends. Crafted with natural, plant-based ingredients and all six essential electrolytes, their sugar-free sachets support immunity and overall well-being for everyone, not just athletes.
Added vitamin C, vitamin B12, zinc and chromium support immunity, energy, metabolism and skin and hair health, making Humantra an easy part of a balanced daily routine.
Humantra was launched in Dubai in 2022 by British entrepreneur Charlie Wright, with a simple mission: make great-tasting, effective hydration part of everyone's daily routine. Headquartered in Dubai and incubated alongside HB Investments, the family office of Huda and Mona Kattan, the founders of Huda Beauty and Kayali, Humantra has grown from a UAE favourite into an international wellness brand. Its philosophy is that hydration is not just for athletes or recovery days. It is the foundation of how we feel, think and perform every day, supporting energy, focus and overall vitality.
Humantra creates premium daily electrolyte sachets built on a clean, plant-based formula. Every sachet is sugar-free and contains all six essential electrolytes: sodium, potassium, magnesium, calcium, chloride and phosphate. These are combined with vitamin C, vitamin B12, zinc and chromium for added immunity and energy support. Naturally sweetened with stevia and free from artificial colours and flavours, the range is vegan-friendly, gluten-free and gentle on the gut, making it easy to enjoy every day, whether you're training, travelling, working long hours or simply staying on top of your wellbeing.
Quality and trust sit at the heart of the brand. Humantra is Informed Sport certified, which means every batch is tested for substances banned in sport, giving athletes and everyday users the same confidence in what they're drinking. With a commitment to never taking shortcuts and using only what your body needs, Humantra delivers hydration you can rely on.
Humantra's rise has been backed by some of the most respected names in consumer brands. Alongside HB Investments, the brand secured investment from JamJar Investments, the London-based venture firm founded by the creators of Innocent Drinks, at a significant eight-figure valuation. Humantra generated eight-figure revenue in 2024 and continues to scale quickly, with a strong community across the UAE and the UK and an expansion into retail, hotels, gyms and lifestyle-led hospitality spaces worldwide.
Beyond its products, Humantra is working to change how people think about electrolytes, showing that they are not only for workouts, illness or hangovers but an everyday essential. From its Dubai roots to its growing international presence, the brand stays focused on making effective, enjoyable hydration accessible to all.
For anyone looking to feel more energised and hydrated every day, Humantra offers a simple solution. Its range of flavours, available in convenient single-serve sachets, makes it easy to add balanced electrolytes and essential vitamins to your water wherever you are. Choosing Humantra means choosing clean ingredients, tested quality and a holistic approach to wellbeing, making it a natural part of a healthier, more hydrated lifestyle.
Humantra is a wellness brand launched in Dubai in 2022 by British entrepreneur Charlie Wright. Its mission is to make great-tasting, effective hydration part of everyone's daily routine. The brand believes hydration is not only for athletes or recovery days but is the foundation of how we feel, think and perform every day.
Humantra is headquartered in Dubai, UAE, where it was incubated alongside HB Investments, the family office of Huda and Mona Kattan, the founders of Huda Beauty and Kayali. The brand has grown from a UAE favourite into an international wellness brand with a strong community across the UAE and the UK, and it continues to expand globally.
Humantra makes premium daily electrolyte sachets in a range of flavours. Each single-serve sachet combines all six essential electrolytes with vitamin C, vitamin B12, zinc and chromium, providing everyday hydration along with immunity and energy support.
Most hydration products contain only some of the essential electrolytes. Humantra includes all six: sodium, potassium, magnesium, calcium, chloride and phosphate. The formula is plant-based, sugar-free and naturally sweetened with stevia, with no artificial colours or flavours. It is also vegan-friendly, gluten-free and gentle on the gut, so it suits daily use, not just intense physical activity.
Yes. Humantra is Informed Sport certified, which means every batch is tested for substances banned in sport. This gives competitive athletes, gym-goers and everyday users confidence in what they are drinking.
Humantra supports balanced hydration throughout the day. Vitamin C and B12 help reduce tiredness and fatigue, while vitamin C and zinc support normal immune function. Zinc also helps maintain normal skin, hair and nails. Together, these support energy, focus and overall vitality whether you are training, travelling or working long hours.
Mix one sachet with 500 ml to 1 litre of cold water and stir or shake until the powder is fully dissolved. Humantra recommends one sachet each morning as part of your routine, and it can be enjoyed at any time of day.
Yes. Humantra is completely caffeine-free and contains zero sugar. Each sachet has under 10 calories (5 to 10 depending on the flavour), which Humantra says suits most intermittent fasting routines.
PERCUP stocks six Humantra flavours, each in a box of 20 sachets: Elderberry, Mango, Lychee, Himalayan Lime, Black Cherry and Berry Pomegranate.
Yes. Every Humantra flavour on PERCUP can be ordered as a monthly subscription. Choose Subscribe & Save on the product page to save on each delivery.
You can buy Humantra's electrolyte sachets directly from the PERCUP marketplace. Browse the 'Humantra' collection page, add your chosen flavours to your cart, and check out for convenient delivery anywhere in the UAE.
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