We started PERCUP because great cups shouldn't be limited by geography.

A small team building a quiet, reliable layer between the world's best coffee, tea, matcha. And the people who'd love to drink them.

Jan 2024 Launched in the US & UAE. Coming Soon to the UK
1650+ Amazing Products
130+ Global Brands on the platform
Ashraf brewing pour-over
Ash chasing a great cup, always on the lookout for a new experience and a conversation over coffee or matcha.
About PERCUP

PERCUP started with a simple question.

“Do you want to try our new beans this week?” A barista asked that during a casual catch-up. What followed was curiosity. How many incredible coffee roasters are out there that most people never discover? Why is it so difficult to access specialty brands from different parts of the world? Why do coffee and matcha lovers need to jump between multiple websites, pay separate shipping fees, and wait weeks just to build the perfect cup? That experience felt broken. PERCUP was built to simplify it.

We created a global marketplace focused entirely on premium specialty beverages—from craft coffee and ceremonial matcha to functional drinks, brewing tools, and beyond. A single destination where you can discover independent brands from around the world. For us, a great beverage is more than just energy. It is part of our mornings. Part of our routines. Part of the conversations shared over late-night tea. Part of the cultures that bring people together every single day. That is why we care deeply about the partners we work with. We curate independent, craft-focused brands that prioritize quality, authenticity, and the experience behind every cup.Many of these creators make world-class products but struggle with global reach due to operational barriers and complex logistics. PERCUP exists to bridge that gap.

Our goal is simple: Make the world’s best specialty beverage brands accessible to everyone, without the friction. Whether you are exploring a new roaster, searching for your daily matcha, or discovering products you could not access locally, PERCUP is built for people who genuinely enjoy the culture behind a great drink. One platform. Curated globally. Built for discovery.

What PERCUP does

One quiet system, three kinds of people it serves.

Direct to door
For people who care about their cup

Hard-to-find brews, made easy.

Specialty coffee, ceremonial-grade matcha, single-origin teas, functional drinks. We curate only the best, bringing global flavors straight to your home.

HORECA
For hotels, cafés & restaurants

One supply, not twenty.

We give hospitality partners a single, reliable source for premium global brands. Enjoy predictable logistics with just one contact and one invoice.

GLOBAL PARTNERS
For brands we believe in

Grow beyond your borders.

We handle the complex logistics,importing, warehousing, and last-mile delivery...so creators can focus on what they do best: crafting exceptional products.

The team

A small team, a shared obsession with the cup.

You'll meet three of us below but PERCUP runs on a much bigger crew than that. Designers, brand finders, social and ops folks who keep the lights on, the shelves curated, and the brand looking like itself. They don't always show up in photos. The good stuff you see here is theirs too.

If we make it easier to move a great cup of coffee across a border, we've done our job.

Born and raised in the UAE. 12+ years in global logistics experience. Master’s in Computer Network Security from the UK.

While my career taught me how to build digital systems and move things across borders, my travels gave me a deep appreciation for the craft behind an exceptional beverage. PERCUP is simply where those two worlds meet.

OperatorTravels constantlyFavorite Drink: Cappuccino

I want every café we work with to feel like we're on their team — because we are.

Philip runs the brand and HORECA side: the conversations with roasters, the deals with hotels, the long lunches that turn into long-term partnerships. Espresso in the morning, a slow-brewed tea once the sun starts going down — non-negotiable.

Coffee morningsTea eveningsSpeaks four languages

Good infrastructure is invisible. You only notice it when it's broken.

Naman builds the rails the rest of the company runs on — catalogue, logistics, payments, the tooling our partners log into. Writes most of his best code with a fresh cup at his elbow and his labrador asleep under the desk.

EngineerCoffee + codeDog person
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Out in the world

A few weeks in our calendar.

Our very first inventory drop. The shelves are officially stocked.
Our very first inventory drop. The shelves are officially stocked.
Our newest operations hire, Moshi, reporting for duty.
Our newest operations hire, Moshi, reporting for duty.
Where the magic happens. Moving into our first office space.
Where the magic happens. Moving into our first office space.
Beyond the home cup. Fueling our favorite cafés worldwide.
Beyond the home cup. Fueling our favorite cafés worldwide.
Where we're going

A global layer for the drinks people actually love.

For brands

We help you grow beyond your border, without you having to become a logistics company along the way.

For customers

We help you discover better and never run out of the cup that makes the morning worth getting up for.

Find your next favourite cup.

From matcha to single-origin coffee to functional teas....curated by us, delivered to your door (any part of the world).

Shop the cataloguePartner with PERCUP