La Cabra was founded in Aarhus, Denmark in 2012 and began roasting its own beans in 2013, embracing an honest, small-town approach that prioritizes green coffee quality and transparent, origin-driven flavor development. Today, the brand is celebrated for its sustainably sourced, specialty-grade coffees, serving quality-driven wholesale partners and home subscribers in over 60 countries, with roasteries and cafés in Copenhagen, New York, Bangkok and Oman.